Adroit Legal
Driving Performance Marketing Success for Adroit Legal Across the EU
Background:
Adroit.legal is a European organization specializing in commercial dispute resolution in the digital ecosystem. As a certified body under Article 21 of the Digital Services Act (DSA) and a recognized mediator under Article 12 of the P2B Regulation, Adroit ensures fair, independent, and qualified online dispute resolution. Their expertise covers a wide range of digital sectors including online shopping, booking platforms, fintech, Web3, NFTs, gaming, crowdfunding, and trading platforms, providing holistic out-of-court solutions for complex cases.
Challenges:
High Customer Acquisition Costs (CAC):
Adroit was investing in paid campaigns but not achieving optimal returns on their ad spend.
Low Conversion Rates:
While the website received traffic, conversions and lead quality remained low.
Ineffective Targeting:
Campaigns lacked precise audience segmentation, leading to poor lead qualification.
Neglect of Organic Channels:
SEO and content marketing were underutilized, limiting long-term organic growth potential.
Solutions:
Data Analysis & Strategic Roadmap
- Audited previous ad accounts and website analytics to identify key drop-off points.
- Developed clear customer personas to align with Adroit’s high-value audience.
Optimized Paid Media Campaigns
- Implemented A/B testing across ad creatives and landing pages.
- Reallocated budgets to high-performing Google Search Ads and Meta Ads.
- Enhanced targeting precision through audience segmentation and keyword optimization.
Website & UX Enhancements
- Improved website loading speed and mobile responsiveness.
- Designed conversion-focused landing pages with stronger CTAs and simplified forms.
Advanced Analytics & Reporting
- Integrated Google Analytics 4 and heatmaps to track user journeys.
- Delivered detailed weekly performance dashboards for real-time decision-making.
Result:
1. Higher ROI and Conversions:
Achieved a 40% increase in ROI and 2.8% conversion rate, up from 1.2%.
2. Reduced Customer Acquisition Costs:
Lowered CAC by 25% through optimized ad distribution and targeting.
3. Enhanced Online Visibility:
Paid traffic increased by 60%, significantly boosting brand reach across the EU.
4. Improved Lead Quality:
Optimized landing pages and retargeting campaigns led to higher-value inquiries and better sales outcomes.
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