Pentad Academy
Meta Ads | Lead Generation | Education Marketing
Background:
Pentad Academy provides online and offline Kannada learning classes for children aged 3–11. The academy wanted to establish a reliable digital lead-generation system to reach parents interested in Kannada education and convert enquiries into paid student admissions.
Digital Molecule developed a performance marketing strategy focused on audience quality, lead generation, brand awareness and admission conversions.
Challenges:
Building Lead Generation from Scratch
Pentad Academy needed a structured Meta Ads funnel capable of generating consistent enquiries, with an initial target of 25 leads per day.
Attracting Quality Leads
Early campaigns attracted families with limited purchasing capacity, making it difficult to convert enquiries into paid admissions.
Reaching the Right Parents
Identifying parents genuinely interested in Kannada learning and willing to invest in their children's education was essential.
Improving Admission Conversions
Generating enquiries alone was insufficient. The campaign needed to encourage meaningful engagement and convert interested parents into paying customers.
Solutions:
Targeted Meta Ads Campaigns
Launched lead-generation campaigns using Meta Instant Forms and audience targeting focused on relevant parental interests and purchasing-capacity signals.
Brand Awareness & Retargeting
Built awareness among prospective parents and re-engaged audiences who had previously interacted with Pentad Academy's advertisements.
Audience Testing & Optimisation
Conducted A/B testing across audience segments and introduced Lookalike Audiences to identify stronger lead-generation opportunities.
Free Kannada Proficiency Assessment
Introduced a free Kannada proficiency test to attract parents interested in understanding their children's language skills and encourage more relevant enquiries.
Result:
966 Leads Generated
Within three months of campaign activity.
₹52 Average Cost Per Lead
Reported CPL, close to the ₹50 target.
36 Student Admissions
Enquiries converted into paid class enrolments.
1.67× Return on Ad Spend
Reported campaign ROAS, alongside six Kannada Kit purchases.
