Trading Brahmastra
Meta Ads & Webinar Lead Generation
Background:
Trading Brahmastra is a trading education platform focused on helping learners develop a more structured approach to trading. The brand needed a dependable digital acquisition system to consistently generate registrations for its paid live trading webinars.
Digital Molecule worked on building a more structured webinar funnel using Meta Ads, audience testing, creative optimisation and a VSL-led landing page.
Challenges:
Inconsistent Webinar Registrations
Webinar registrations were not coming in consistently, making it difficult to maintain a predictable registration pipeline for each webinar promotion cycle.
Cold Audience Education
Potential participants needed more information about the webinar, its value and the learning approach before they were ready to register.
Audience Identification
The campaign needed to determine which audience segments—including working professionals and users interested in trading, investing and the stock market—were more responsive.
Creative Performance
Multiple messages, hooks and formats needed to be tested to identify which combinations could effectively move users from an ad to the webinar registration page.
Solutions:
VSL-Led Landing Page
We reworked the webinar landing page into a focused VSL format that brought the webinar offer, coach credibility and registration action together in a clearer conversion journey.
Structured Meta Ads Funnel
A two-stage Meta Ads funnel was implemented using Awareness campaigns to introduce the webinar and Lead Generation campaigns to drive registrations.
Audience Testing
Working professionals were A/B tested against audiences interested in trading, investing and the stock market. Targeting was also expanded beyond Tier 1 cities to additional cities with relevant trading and stock-market interest.
Creative Testing & Optimisation
Video and static creatives were tested with different hooks around common trading mistakes, structured decision-making, entry, risk and exit planning. Campaign performance was reviewed regularly, with spend concentrated on stronger audience and creative combinations.
Result:
239 Webinar Registrations
Built a more consistent registration pipeline for paid live trading webinars.
₹1,230 Cost Per Registration
Generated registrations at an average CPR of ₹1,230.
1.25 Cr+ Impressions
Created significant visibility across targeted trading audiences.
10,468 Link Clicks
Drove strong traffic from Meta Ads to the webinar registration journey. Trading_Learner_Webinar_Case_St…
