July 8, 2025
Do Google Ads Work for Small Businesses?
In 2025, running a small business calls for making every marketing rupee matter. One of the most frequent queries from small business owners is, "Do Google Ads actually work for...
June 19, 2025
Keyword Bidding for Beginners: How to Improve Your Google Ads Strategy
Have you ever wondered why certain ads appear at the top of Google Search, while others are buried below? How well advertisers bid on keywords is often the factor. "Keyword bidding" may...
June 13, 2025
Why Negative Keywords Matter in PPC Advertising
Having trouble seeing results from your Google Ads campaign? You are not alone. Negative keywords are a simple yet effective technique to improve your PPC performance. While most advertisers concentrate on...
June 10, 2025
Choosing Between Facebook and Google Ads in 2025: What Works Best for Your Business?
If you're planning to invest in paid advertising in 2025, one big question probably comes up: Should you go with Facebook Ads or Google Ads? The truth is that both platforms are...
May 23, 2025
Top Reasons Your Google Ads Campaign Isn't Converting and fixes
Many advertisers start Google Ads campaigns with the expectation of seeing results right away, but instead they see clicks coming in and conversions remaining stagnant. The reasons can range from...
